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Channel: Social Media – Learned On by Andrea Learned
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Do the Time: “Social” Relationship Building

Both last week at SXSW and lately, back home in Seattle, I’ve been having similar conversations about the power of social media. People marvel about how something tweeted with a hashtag specific to an...

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(P)reaching Past the Sustainability Choir

Sustainability professionals these days regularly find themselves preaching to the choir.  As with the development of any new frontier, the leading edge of innovators can initially be so thrilled to...

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Communications Provincialism: The Bane of Sustainable Business

Something is going on in sustainability communications that reminded me of those books written to help even the most brilliant of women feel comfortable talking up the cool new ways they are thinking....

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Does Social Media Fail Your Sustainable Business?

Going social with sustainability is not for everyone. In order to make social media work for sustainability’s sake, you have to see it as a long-term investment. You’ve got to truly believe you have...

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Sustainable B2B and the Opportunity of Social Business

According to Adweek, new research shows that B2B brands are lagging behind B2C brands when it comes to the smart use of social media. So, it might well be our little secret as sustainable business...

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Corporate Citizenship Pros Know

While social media was not directly mentioned in the topline findings of the recent Boston College Center for Corporate Citizenship (BCCCC) report, “Leading Across the Organization: Profile of the...

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Take Charge of Social Media

The questions that most frequently come up when I speak or coach on social media involve capacity issues – and the answers lie “within,” as a lifestyle guru might say.  If the idea of getting more...

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Why Go Live? The B2B Opportunity in Event Tweeting

While the fortunate few are attending Sustainable Brands 2013 as I write this, many are unable to. The same goes for all sorts of conferences. There are only so many a year that any one person or...

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LinkedIn Makes the Business Case for Thought Leadership

Did you notice Leslie Kaufman’s piece in yesterday’s New York Times? LinkedIn is building its publishing presence and there’s a reason you should take note. While no one was looking – and while many...

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Launching the Sustainability Leadership Conversation

Sustainability is moving into new territories, with new leaders and leadership styles emerging. Across all industries, we now see many leading organisations stepping forward and placing sustainability...

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To Weave Sustainability Social Capital, Connect First

Business culture is in the middle of an important transformation. Much more than has traditionally been the case, warmth and empathy are starting to get their due in the leadership sphere, So, what do...

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Spark Your Social Networking Enthusiasm & Comfort

I’ve been doing some foundational work with a client recently that rewards me in a way I didn’t anticipate. It turns out I really enjoy helping business thinkers find their passion and written voice....

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Launching the Sustainability Leadership Conversation

Sustainability is moving into new territories, with new leaders and leadership styles emerging. Across all industries, we now see many leading organisations stepping forward and placing sustainability...

View Article


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Clik here to view.

To Weave Sustainability Social Capital, Connect First

Business culture is in the middle of an important transformation. Much more than has traditionally been the case, warmth and empathy are starting to get their due in the leadership sphere, So, what do...

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The Social Lens: Collaborative IS Competitive

What if collaboration gave your company a competitive edge?  And, what if competition became about taking the lead as an information-sharing resource? Both are the case when it comes to corporate...

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Sustainability Leadership Takeaways for 2013: The Social Lens

Nothing is new about the fact that business leaders must evolve with changing demands. By also prioritizing sustainability integration, those usual demands and responsibilities grow exponentially. So,...

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Brand Sustainability Stories That Tell Themselves

The following article first published January 9, 2014 in CSRWire. Sustainability can be a complex topic for any corporation or brand to communicate; yet to persuade the range of stakeholders to “buy”...

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On Twitter, Reaching Out Is the Hardest Part

What keeps people, especially those in the business-to-business (B2B) world, from using Twitter? Being on a mission to identify those barriers for senior level corporate leaders especially, I see the...

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Do Expert Expectations “Kill” the Social Media Star?

I survey the business-to-business (B2B) social engagement landscape on a daily basis and tips, guidelines and “musts” abound. It makes me worry that overly expert expectations could be keeping a lot of...

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Social Media for Professional Development: The Next Wave

  Knowing that social media integration is crucial for your company and knowing how much can be gained when individual leaders learn to comfortably engage with it are two different things. I’ve only...

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